Harnessing the power of four generations of product development expertise, we create completely unique formulas backed by clinical data to address a multitude of skin concerns for consumers seeking safe, highly-efficacious and expertly formulated solutions.
Working behind the scenes of the industry taught us that it was possible to do better.
Experts at the Forefront
In beauty, there is a big gap between the people who make the products and the brands that sell them. Our product development team has been making products for more than 3 generations. There is no middleman in our process, we bring your the best in beauty straight from the source.
Our manufacturing advantage means you're getting:
- Best in category formulations.
- World class, sustainable packaging, all at a fraction of the price.
We're democratizing the luxury beauty experience.
Global Leaders in Innovation
Our relationships span the global beauty world, giving us access to technology usually reserved for the beauty behemoths. We work directly with chemists, engineers, and production masters from Australia to Switzerland, South Korea to Italy, to create award-winning products unlike anything in your medicine cabinet.
Key-Ingredients at Active Levels
When the ingredients work hard, you don’t have to. Our hybrid products are built to repair, protect and maintain healthy skin.
Fundamental to our NPD process is a non-negotiable that all actives featured in our products are at functional concentration levels that show clear results and have data proof points that support our claims.
Farm to Bottle Production Process
Unlike the majority of beauty brands - we have full visibility across our entire supply chain and NPD process.
Via sourcing visibility, we ensure that each of our products use the most premium, effective ingredients and are manufactured using best in class, sustainable practices.